If you follow me on Twitter you will know that I’m pretty hot on employee engagement and company culture. It turns out the whole time I’ve been missing the bigger picture: Employee Experience.
Quite simply, employee experience (EX) can be defined as “the sum of the various perceptions employees have about their interactions with the organisation in which they work.”
EX is all about the environment that your employees work in – get it right and you will attract and retain the best talent, and increase employee engagement. Ensuring your employees want to show up for work every day is the difference between the most successful companies and the rest.
Employee experience is more than company culture
At first glance you might be thinking ‘how is this different from company culture?’ – and rightly so.
Company culture is the personality of a company, including company ethics, values, missions, expectations, and goals – but doesn’t encompass the entirety of EX, and should be viewed as a subset of it.
Not Quite Employee Engagement Either
One key aspect that sets apart EX from other employee management concepts is the idea that EX is attainable at all levels of a company. Company culture is often dictated from the top, and employee engagement can be dominated by HR. Good EX can be achieved from all levels of the company; every employee has the power to help create an inclusive environment in which everyone can thrive.
EX is a broad concept that encompasses the narrower ones, like those mentioned above and others such as employee life-cycle, talent management, and employee satisfaction.
The Challenge of EX
EX actually presents a huge challenge to most companies, and a large part of this is due to millennials entering the workforce. Deloitte’s 2017 Global Human Capital Trends research found that the work environment has become much more complex in recent years, and organisations’ ability to address the issues important to employees has dropped 14 per cent since 2016.
Millennials, as we know, view work differently to their generational predecessors. By 2025 millennials will make up 75 per cent of the global workforce, so it’s time to start steering your EX in their direction. However, it’s important to remember that EX is about inclusivity so be careful about concentrating on millennials at the expense of Gen Xers and baby boomers.
How can we improve our EX in 2018 and beyond? Tune in next week when I’ll be exploring how to get EX right.